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Posted by Chuck Daniel
I read an article recently about how many mainstream retail companies are using the standard 28 minute infomercial to more
effectively target customers and sell their products.
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Posted by Taneka Street
A Site Search Engine. Does Your site Need One?
By: Taneka Street
Date: May 7, 2002
We all want our web sites set up so that our customers can find what they are looking for quickly and easily.
But sometimes when our little one page site grows up and becomes
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Posted by Gerard A. Abraham
Regardless of industry segment, progressive CEOs and Board of Directors are looking for the silver bullet to consistently deliver top-line revenue and earnings growth, as means to increase share price and shareholders value.
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Posted by Joe Love
Measuring the benefit of your product or service means putting a specific value on the advantage it offers. For example, its ineffective to say your light bulbs are brighter and last longer than the competitions. Youve got to let people know that theyre 50% brighter and last two times as long! Your dry cleaning methods arent just better, theyre three times more likely to remove stubborn stains than traditional methods. Your chiropractic techniques arent just effective, theyre clinically proven to reduce back pain for 95% of patients. And so on.
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Posted by Patty Stripes
With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for a dud trade show:
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Posted by Dean Phillips
According to the dictionary, the definition of the word "overture" is as follows:
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Posted by John Jordan
So... how have you been building your brand lately?
Now, I'm writing this in my best Barry White voice... "How's your Brand Lo-o-o-o-o-ve, baby?"
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Posted by Carlos Cabezas
I would recommend you have a good foundation of marketing knowledge before you begin your business. Reading a copy of Guerilla Marketing for the 90s will give you the proper foundation you need to plan your marketing strategy effectively. You dont need the newest edition. Buy it if you want, but you will pay several times the price. Good entrepreneurs get the most for their money and the important concepts talked about in the book have not changed much since the 90s.
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